DURHAM, NC – Seal the Seasons, one of the leading brands in the local foods category, and Presence Marketing, the industry’s leading natural brokerage firm, announce a national brokerage agreement to bring the best locally grown frozen fruits and vegetables to more grocers nationwide.
Seal the Seasons and Presence will partner on the Natural Channel in majority of US regions. Presence will also take-over conventional grocery representation in select regions.
“Our team at Presence is so impressed by Seal the Seasons innovative approach that brings locally-farmed non-GMO produce to their community’s grocery store freezers” said Tracy Miedema, VP of Innovation & Brand Development at Presence Marketing, “We are excited to support their mission in each of these local markets across the United States”.
Seal the Seasons is one of the only brands showing double digit dollar sales growth over all 4, 12, 24 and 52 week periods in the Natural Channel. Frozen fruit dollar sales in the Natural grew over 52-weeks, but have weakened significantly over the last 4, 12, and 24 weeks. Dollar sales were down 29% in the most recent 12-weeks. Seal the Seasons growth is outpacing the category by more than 50 points showing 12-week dollar growth of almost 30%.
Presence will also represent Seal the Seasons at key distribution partners including UNFI and KeHE. Over the last six months, Seal the Seasons has expanded distribution into multiple new UNFI & KeHE warehouses.
“We’re excited for Presence partnership because of their penetration and dominance within the natural channel” said CEO Patrick Mateer, “Combined with our growing internal sales team led by Serafina Palandech, we will now be able to present the locally grown story to every account nationwide.”
The company currently has 65+ unique local SKUs available – supporting over 70+ farms and utilizing over 12 freezing and packing sites across the United States.
ABOUT SEAL THE SEASONS
Seal the Seasons is pioneering a new locally grown, locally frozen and locally sold brand platform. The company was founded in 2014 with the mission to support local family farms by making local frozen produce and value-added produce to consumers 365 days a year. Seal the Seasons believes that America’s food system must balance the well-being of people, provide wholesome products, and generate sustainable profits, and that local food creates a better future for family farms and communities. As a Certified B Corporation
, Seal the Seasons is committed to using business as a force for good in the world.
All of Seal the Seasons’ products are locally grown, and locally sold. The brand first released local fruit and vegetable products in 2016 by selling North Carolina and South Carolina grown produce in grocery store chains based out of the Carolinas.
Seal the Seasons currently is distributed in 4,000+ retail locations while operating in six regions of the United States (Mid-Atlantic, Midwest, Northeast, Pacific Northwest, Pacific Southwest and Southeast) with 4-10 SKUs available in each region. The company was founded in 2014 by Patrick Mateer & Alex Piasecki, local food entrepreneurs who founded the company while in college at the University of North Carolina at Chapel Hill. For more information about Seal the Seasons, visit www.sealtheseasons.com